Don't just do AdWords, tweak them to success
Restaurant King's Salmon
In their two locations, one in Vantaankoski and one in Lapland's wilderness, King's Salmon (Tilausravintola Kuninkaan Lohet Oy) offers their customers high-class dining and events. Established in 2002, King's Salmon has noticed how important online presence has become. Connecting with customers on the Internet has become vital since people begun to make most of their purchase decisions based on online searches and online information. From their company website, you can find the most suitable premises, activity or menu for your group. A wide range of activities and services are provided throughout the year.In December 2007, King's Salmon begun using Snoobi because they needed to find out how their AdWords campaign was reaping results. Marketing manager Thomas Gromoff took the role as the main Snoobi user and active analyst.
From sponsored links to measurable and significant results
When considering the most important aspect of Snoobi, Thomas first brings up having access to information which can improve the efficiency of search engine ads. King's Salmon's wedding services became fully booked in junction with the release of the AdWords campaign and the sales of related products blossomed. Now that the wedding section is full, the company can best benefit from the AdWords by putting focus on search words pertaining to their other services. From the Snoobi report, Thomas can see which blogs link to the company site. By clicking on the links to different blogs, Thomas can access the current discussions and see what is being said about the company or its services. After reading opinions and comments from their potential customers, Thomas had a good idea how their marketing and product descriptions could be improved to better correspond to client wants.
Find the quality visitors among those random surfers
King's Salmon also monitors the efficiency of other types of online marketing. After selecting target pages or goals from their site, Thomas could tangibly see which goals were visited by the most promising customers, customers that had converted. At the click of a few buttons, the Snoobi report shows which ads generate the most bids and offer inquiries. Once the efficiencies of the different ads have been established, it is easy to select which advertisement channels are worth keeping or discarding.
In the future, Thomas intends to develop the company site further, so that the merepart of offers and bids will be sent and received online. This will free resources to other functions, such as customer service, and enable improved customer satisfaction. In due time, the Snoobi report will reveal whether these changes or improvements had the desired difference.
| ”With Snoobi's web analytics, we've been able to take our electronic marketing to another level. Online business without Snoobi now seems pointless.” - Thomas Gromoff, Marketing manager, Tilausravintola Kuninkaan Lohet Oy |
