Managing marketing channels holistically
MJK Institute
| MJK Institute is a vocational business school that specializes in developing business skills, offering education in business administration on under- and post-graduate levels. The institute operates on a national level oand its faculty consists of experts from companies, universities and universities of applied sciences. MJK institute began using Snoobi in 2006 to track the visitor flow of their Google advertising campaign. Currently the entire customer- and sales team of the MJK Institute follow the Snoobi report on a regular basis. In addition, the management of the MJK Institute is supplied with the weekly e-mail reports, which is a quick and effortless way to monitor the effectiveness of Internet-based advertising. |
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Who visits our site?
In the MJK Institute, Snoobi is primarily used to monitor the effectiveness of e-mail- and Google AdWords campaigns. Tracking e-mail campaigns is used to determine how many of the e-mail recipients become interested of the MJK Institute and show it by visiting the website. When tracking ad campaigns, it is also relevant to know from which companies or organizations the visitors were from, and which educational programs interested them.
Anu Tolvanen, the communications coordinator of the MJK Institute, thinks that it is important to know which social networks (Facebook, MySpace, etc.), internet communities (suomi24.fi, etc.) and links the visitors have arrived from. This way it is possible to know in which online communities the MJK Institute is being discussed in.
Saying no to ineffective marketing
Snoobi brings reassurance when selecting the best advertising channels on the Internet. MJK Institute has been able to significantly reduce its marketing expenses by choosing the most efficient channels for their online marketing, leaving out the advertisement channels that didn't live up to their expectations.
Basic Snoobi-training has given the MJK Institute a multitude of new methods on how to use web analytic services more efficiently. With Snoobi, the MJK Institute has been able to streamline its decision-making process and its marketing planning.
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"We think that Snoobi is an inspiring, perhaps even an addictive tool. Choosing to use Snoobi goes well together with our slogan: “There’s always room for improvement."
– Anu Tanskanen, Communications coordinator, MJK Institute |
