Successful sales through hot leads

Innosport Oy

Innosport Oy, established in 2006, is a Finnish company that offers an e-knowledge base for athletes. The e-service, aimed for all sportsmen and sports fanatics alike, is accessible through its www.urheiluvalmennus.fi website. Currently the operations of the company are focused around understanding the needs of the people involved in the coaching of soccer and ice hockey. Urheiluvalmennus.fi with its nine employees provides the content and the technology solutions for these sporting and training needs.

Innosport has been using Snoobi's analytics tool since the August of 2007. CEO Antti Heinänen and the Chief of Development Tero Kotilainen are the primary users of Snoobi. They monitor the visitor tracking results from the Snoobi report on a weekly basis. Also other employees of the company are supplied with weekly e-mail reports from Snoobi.

Identified visitor organizations in the focal point

The primary aspect in using Snoobi, from Tero Kotilainen’s point of view, is identifying the visitors, because helps in planning the company’s sales strategy. From the report, Kotilainen identifies companies that have visited the urheiluvalmennnus.fi site. He first looks into the points of interest of these companies as well as their geographical positioning, then uses this information as a basis for their sales efforts. This practice has yielded the best result in sales for Innosport so far.

In addition to sales leads, Innosport also closely monitors the effectiveness of its advertising, which is crucial when evaluating the efficiency of e-mail campaigns. With the tracking information, Innosport has been able to optimize its ad campaigns and thus broaden its customer base. Tracking landing pages is a vital aspect of ad tracking, since it enables the company to see how many visitors from each campaign have decided to register and/or have ended up becoming a customer.

All that a website can tell

From Innosport’s point of view, other major aspect of Snoobi include monitoring and analyzing trends in visitor counts. Based on this analysis, the company develops the content and functionality of its website and form guidelines for marketing. By monitoring pages that link to the company website, Innosport is able to follow what people (in communities and forums) are saying about their service and which companies might be recommending them.

”Snoobi is our most important tool in guiding our business and targeting our sales activities. Not a single other investment has paid itself back in the fashion of Snoobi, which did it almost immediately when we opened the service. It is impossible to image that we could live without Snoobi anymore.”

- Antti Heinänen, CEO, Innosport Oy